A GIANT LEAP.
To create a sense of dynamism and movement, we capture our Markhor in mid-motion as it is about to leap into the future — taking a natural action into the supernatural.
DREAMING A NEW DREAM.
We rehauled and rejuvenated the brand so that Zong 4G appeals to Gen Z, all the time centered around the visual and sonic branding of the gong.
REJUVENATING ESTABLISHMENT.
By refreshing Faysal Bank’s brand and identity, complete with a world class brand manual, we revived, re-engaged and revitalised the bank’s relationship with all stakeholders.
AMPLIFYING THE ROOTS OF PAKISTAN’S YOUNGEST MULTINATIONAL.
Given its world class performance, growth, reputation and corporate culture, we needed to remind the world and Pakistan of Engro’s world class potential.
#NoDarrNoDar
With #NoDarrNoDar (No Doors, No Fears), we communicate that when GulAhmed women walk towards a closed door — or any such obstacle — it explodes open. That's empowerment.
REBRANDING HISTORY & LEGACY.
Our brand and identity for the iconic ICI Roundel borrowed cues from the past and shaped them typographically into an ICI-contoured global signature based on the visual positioning of a Blue Pearl.
MAKING SAFETY WORK.
BP’s Health, Safety & Environment policy is world renowned. We needed to communicate it in a world class way.
REACHING OUT TO EVERY HEART,
EVERY DAY.
By migrating all of Mobilink's brands under one flagship platform, we rejuvenated an old brand with a new positioning, a new identity, and a new attitude.
BROADCASTING UNISON.
By incorporating the Urdu HUM into the Latin alphabet, we convey both provenance and visual wit in a dual language brandmarque that can be read simultaneously in English or Urdu — all the time keeping its distinctive, signature look intact.
DELIVERING ON A PROMISE.
Before launching their Karachi and Islamabad projects on an epic scale, Emaar reminded prospects that, unlike other developers, they will build on their promise.
TRIBUTE TO TRINITY.
By using the power-structure inherent in a triangle, we convey a trusted image of strength. By associating any three key values (trust, leadership, dynamism) with the triangle's three points, we create a trinity we can own. By placing them inventively together, we reveal the letter H both as a surprise and as a tribute.
REFRESHING LIFE, BY SCIENCE.
Going further than the half-flask concept, we have devised a small letter 'b' where the belly of the letter helps form a full flask. By adding a 'liquid' in this receptacle, the full flask becomes alive with activity and chemical reaction. Quite literally, it shows that there is blood in our organisations's veins.
GLAMOUROUSLY
Leggy models pervade the fashion media space with their stylized sashays and runway attitude. Our first identity celebrates the power of old and new world glamour through a namegraphic that is at once 'envogue' yet exquisitely on-trend and cosmopolitan.
EMPOWERING THE NATION.
Across industries, an entire nation comes to life, courtesy of the power running through their veins.
SPOOLING INFINITY.
By taking the physicality of a spool and fusing it with the concept of infinity, we create an ultra modern namegraphic that not only pays heed to our past but also propels us rapidly into the future. The namegraphic is infinity in motion — as it spools contemporary values of growth, momentum and inter-connectivity.
EXPRESSING LUXURY BY COLOR.
Our brand and identity work for a Dubai
based interiors boutique expressed itself through a deeper shade of luxury.
CREATING A TOWERING FOUNDATION.
The N-fused pillar is an architectural phenomenon designed to withstand tremendous loads when placed in close proximity with one another. We have chosen a structure which embodies the spirit of standing shoulder to shoulder in order to sustain one greater than ones’ self.
RENAISSANCE.
By combining contemporary typography with visual cues from Shamaeel's ornate oriental design philosophy, we uplift the brand image to cater to the modern tastes of today, while staying true to the legacy of Shamaeel.
VINTAGE LEGACY.
Since we were established in 1928 and remain one of the subcontinent’s first flying clubs, we have a huge opportunity to romance the past and fly with the wings of nostalgia.
ADDING MORE SHINE TO THE WAY YOU FLY.
We discovered that the eagle can speak three languages. The language of metaphor. The language of design. And the language of anatomic calligraphy to lift an airline up where it belongs.
EXPLORE NEW TRADITIONS.
In this ultra modern identity, we use visual wit by rotating the letter D in such a way that it becomes part and parcel of a continuously dynamic interface that prospects will enjoy and keep returning to.
BANKING ON PRIVILEGE.
The first privilege was pioneering an upscale retail channel for a Pakistani bank. The other was launching it in a way that was second to none.
MODERN IDEAS.
By streamlining and updating the namegraphic, and by incorporating visual cues from the original namegraphic, we create a modern brand with modern values that still remains true to its roots.
CREATING A BUDDING BRAND.
Our Naming and Identity design for a Dubai based floristry resulted in a world class workshop conducted by a world class florist in world class way.
CURLESQUE.
The visual anatomy of our chosen typeface suggests a sophisticated uprightness combined with natural curls in the ascenders and descenders of the lettering to offer a name-graphic that is both on-brand and on-style.
REACHING EXCLAMATORY HEIGHTS.
By using contemporary imagery and high-end modern typography, we use visual wit to combine the initials of Ocean Heights into an exclamatory moment.
DROOPY EYES.
By using visual wit, we intelligently shape the letters EE (of Layzee) to resemble half-awake/half-shut eyes. Or the kind of expression you'd expect from Garfield, the cat. In this way, we create a name-graphic that is sophisticated in its typography, yet indolent in its anatomy.
DEFINING A CULTURE IN A WORLD CLASS WAY.
Our strategic brand consultancy coupled with a pioneering brand and identity design manual guided PC, in a step by step way, on how to capitalise on its culture — across-the-line.
BELIEVING IN 150 YEARS OF TRUST.
After the merger, a new brand identity was developed with the belief that the largest foreign bank in Pakistan gives prospects more reason to believe in a common future.
AMPLIFYING THE ROOTS OF PAKISTAN’S YOUNGEST MULTINATIONAL.
Given its world class performance, growth, reputation and corporate culture, we needed to remind the world and Pakistan of Engro’s world class potential.
DELIVERING REPUTATIONS.
Through three distinct phases of brand evolution, we helped DHL interpret its guidelines so it could keep on delivering.
RELEASING FREEDOM.
By introducing, naming, branding and launching a new category of services for Warid, GLOW helped to revive its parent brand by communicating to an urbane and vibrant audience.
SPREADING A BRAND’S WINGS.
By fusing the letter M with the wings of a bird, we create a distinctive symbol that could be invested with meaning and that we could take ownership of in the future. Its abstraction works on many levels. It is an M; a wing; a banner; a wave; and it enjoys a quality of flexibility and modernity that reaches out to the future.
STAYING AHEAD OF THE GAME.
Known as the founding bankers of Pakistan, our identity development for Zurich-based Habib Metropolitan Bank recommended a shortened brand name, a more distinguished corporate colour, and a more prominent lion silhouette — traditionally embedded in the bank's crest — in order to build on a legacy that never needed to roar.
CONNECTING PEOPLE WITH IDEAS.
At the heart of a Nokia handset, discover something quite distinct from first class technology. It’s a selling personality.
CAPITALIZING ON BRAND INVESTMENT.
Our brand and identity for Invest Capital & Securities transformed a boutique brokerage (InvestCap) into a promising bank (InvestBank) — without having to transform the brand’s personality.
AN IDENTITY ON IDENTITY.
Our logotype and identity for Sindh Engro Coal Mining Company stemmed directly from its name. We contoured the logo in the shape of Sindh, coloured it as black as coal, and beveled it like a cut-diamond (a very old piece of coal) to create a singular and relevant look and feel.
TURNING A CREST INTO A PROMISE.
We create a classic institutional crest using a combination of Western and Islamic design cues, together with anatomic calligraphy, to add cultural resonance to the mane of the lion.
FINDING A THEME FOR EVERY DREAM.
Most paint brands recommend that you see colour. But we got prospects to hear colour by bringing the names of each shade to life.
MAKING A STATEMENT.
We launched and embedded PTC's business principles right across the organisation. In order to live by the rules, we suggested, you've got to play by the rules.
PLANNING FOR YOUR PRESENCE.
Just because you’re physically absent doesn’t mean you can’t still be present for all the lives you lead.
GIVING A CREDIT CARD MORE
BECOMING BENEFITS.
By associating MCB Platinum with a series of becoming financial and lifestyle benefits, we urged prospects to consider becoming cardmembers.
COMMON SENSE. UNCOMMON SUCCESS.
Common country. Common culture. Common values. With so much in common, we launched JS Bank in a highly uncommon way.
RE-CLAIMING SHARE-OF-MIND, WITH A LOT OF HEART.
When you have nothing to say, use showmanship. Super Habib's campaign broke new ground in an industry that has commoditised itself with clichés.
LAUNCHING AN INTERNATIONAL CAMPAIGN IN AN INTERNATIONAL WAY.
The brief for an AsiaPacific-wide, PhoneBanking campaign came from Melbourne. Approvals from Colombo. Images from Dubai. First launch from Fiji. And creativity from Karachi.
HOW TO HAVE YOUR CAKE AND EAT IT TOO.
By selling British land just before Planning Permission is granted, UKLI wanted prospects to understand that owning British land is, in fact, a piece of cake.
INVESTING IN PURITY.
From minarets to calligraphy, Islamic design tends to be replete with visual clichés. We needed to break from the past without breaking from the message.
TURNING GUESTS INTO HEIRS.
Our naming, brand and identity for Heritage leveraged the brand’s unique vision to bring global architectural heritage to life across new developments and signature properties.
SWEETENING THE PACKAGING.
Our work for BP Sweets started by unwrapping their product portfolio and ended with product development, category creation, naming, packaging and communications so that one of Pakistan's classic brands continues to make classics.
CREATING LEGACY, THE OLD-FASHIONED WAY.
When you trace your provenance to 1947, you appeal to the love you have for your grand-parents.
ADDING VALUE TO DISTRIBUTION.
When a one year parts and service warranty didn't dent the competition, Chimera understood that having a personality helps win share of heart, mind and wallet.
CONVERSATION CHAIRS.
We use the top angle of a chair's arm and backrest. We interlock them to create an iconic 'S' in both negative and positive space. We amplify this with a wave-like livery to create a distinctive branding pattern. We further channel this design to resemble molten gold in a customized mould to suggest tailor-made sophistication and class.
FUSING TWO GREAT BRANDS INTO ONE GREAT BANK.
When Standard Chartered acquired ANZ Grindlays, Standard Chartered Grindlays was borne. A bank challenged with the brand appeal of two distinct brands.
BOTTLING THE IMAGE.
To help Lana's six exotic fragrances hit home, we developed six exotic visual environments. Then, we bottled them.
GATING A COMMUNITY.
By capitalizing on the capital city's natural affinity with exclusivity and privilege, we promoted Parliamentarian's Enclave as an alternative to Islamabad's Diplomatic Enclave.
MOVING TO A KIND OF ENERGY.
Our brand and identity design for Bosicor, a fully integrated oil refinery, also refined its brand image so that it could urge prospects to keep feeling, keep living and, most of all, keep moving.
ADDING VALUE TO A GENERIC PRODUCT RANGE.
Selling the bare minimum can often backfire. But telling the bare truth can more than often put out the competition.
Unfortunately Fortunate.
Life’s misfortunes can strike anyone at anytime. But with your investments in the safe and capable hands of Al Falah GHP Capital Preservation Fund, there is no reason to feel at a loss.
THE FOUR LEAF CLOVER.
The four leaf clover is the international symbol of good luck. We used this strategically in our typography-based crest design that reflects a retro seal or label. Moreover, it makes a comprehensive statement by virtue of communicating much more than just our brand name in a singular icon.
REPACKAGING TEMPTATION.
Sultry, dark and inviting, our packaging asks prospects to surrender to temptation and, in the process, lose themselves completely in its bewitching and beguiling taste, flavor and promise of escape.
BRINGING LIFE TO LIFE
By using visual wit, we intelligently shape the letters A and L into a visual ligature that vividly brings the brand’s promise to life.