In the not so distant future, when you take a drive down the scenic hills of the media landscape, you will see the bodies of the dead littered on either side. These are the carcasses, the outcome of a unique brand of economic genocide. On closer inspection,
It’s a neat little formula: Seed the vision. Grow the value. Farm the brand. And repeat.
One of the great moments in the ‘Audi versus BMW’ battle boiled down to a single billboard in Santa Monica, Los Angeles. Both German manufacturers are leading automotive brands. So, their rivalry creates enormous talk value every time they push the envelope. Not just when it comes to their respective engineering design and technology, but also when it comes to their pointed advertising.
In my younger and more impressionable years, I attended a beach party unlike any other. We drove for two hours towards Baleji Beach. Along the way (say, every five miles or so), there were attendants posted on the wayside who were instructed to flag down guests’ cars and hand each passenger, a beautifully-wrapped piece of Belgian chocolate in a small, single-serving branded box, garnished with the symbol of a Roman goddess. I must have devoured five, maybe six.
Skewering – yet witty – food reviews.
Pakistan is in possession of three love letters. They are an undisputed source of pride for the country. But they are also a source of contention. Because, although these three letters may seem innocuous on the outside, they have caused much scandal, intrigue and heartbreak on the inside. These letters are known to everyone. Everyone has an opinion about them.
Let’s pretend that we are at a beauty pageant and contestants from all over the world, from a sizeable list of beauties, have been winnowed to the top five. The winner will be awarded the title of ‘Ms Sustainability’ – and she will be flown around the planet to pose as Mother Earth’s chosen ambassador.
Queen Victoria subjected herself and her regime to a period of legendary austerity. The impact of her mourning was so powerful that the notion of a 'Victoria’s sensibility’ is still prevalent today.
If there is anyone in your life who knows more about rebooting you, treating your viruses, sharing your achievements, posting your awards, archiving your memories, plugging you into the future or fine-tuning the software you carry in your head, then it’s a sure bet that we are talking about your mom. She is the digit-all who carries more influence over you than you would like to believe.
I have often wondered why the term ‘retail therapy’ can’t be applied more holistically to our lives.Don’t get me wrong. I love shopping as much as you do. But while an unrestrained bout of splurging can lead to a momentary high, that rush of dopamine – the molecule behind our most sinful and secret cravings – tends to be very short-lived.
Whether it’s tourism or business expansion, a sound economic development strategy begins with Place Branding
"Meet Our Friend JJ: An Anthology about Javed Jabbar" – a collection of personal tributes paid to Javed Jabbar.
Millennials don’t work 'for' a boss. They perform 'with' a coach.
Why marketers need to let go of 'one-way' messages and start providing true value to their customers.
The Chief Executive and Creative Director of The D’Hamidi Partnership presents his creative manifesto.
In February 2016, the American Magazine Media Conference put their money where their mouth is in an unprecedented announcement: They will be offering a money or space back guarantee thanks to the findings of a neuroscience-backed study conducted by Millward Brown – an authority in the assessment of advertising impact – on the necessity of print in a multi-channel world.
If you can’t capture attention, how do you expect to capture anything else in terms of your goals or bottom line?
If brands want to continue their success with stakeholders, they need to be alert to when the peak will occur.
Dear brands, if you plan to send irrelevant marketing messages to your consumers, prepare to be forever deleted!
What happens when you take popular online-centric acronyms offline.